Privacy policy
1. Data Protection at a Glance
General Information
The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is all data that can be used to identify you personally. Detailed information on data protection can be found in our privacy policy listed below this text.
Data Collection on This Website
Who is responsible for data collection on this website?
Data processing on this website is carried out by the website operator. You can find their contact details in the website's imprint.
How do we collect your data?
Your data is collected, on the one hand, when you provide it to us. This can, for example, be data that you enter into a contact form or that you transmit to us when participating in a competition. Other data is collected automatically or with your consent when you visit the website by our IT systems. This primarily includes technical data (e.g., internet browser, operating system, or time of page access). This data is collected automatically as soon as you enter this website.
What do we use your data for?
Some of the data is collected to ensure the error-free provision of the website. Other data may be used to analyze your user behavior.
What rights do you have regarding your data?
You have the right to obtain information about the origin, recipient, and purpose of your stored personal data at any time and free of charge. You also have the right to request the correction or deletion of this data. If you have given your consent to data processing, you can revoke this consent at any time with effect for the future. You also have the right to request the restriction of the processing of your personal data under certain circumstances. Furthermore, you have the right to lodge a complaint with the responsible supervisory authority. You can contact us at any time at the address provided in the imprint for this purpose and for other questions regarding data protection.
Analysis tools and third-party tools
When you visit this website, your browsing behavior may be statistically analyzed. This is done primarily with so-called analysis programs. Detailed information about these analysis programs can be found in the following privacy policy.
2. Hosting and Content Delivery Networks (CDN)
External Hosting
This website is hosted by an external service provider (hoster). The personal data collected on this website is stored on the hoster's servers. This may include, in particular, IP addresses, contact requests, meta and communication data, contract data, contact details, names, website accesses, and other data generated via a website. The hoster is used for the purpose of fulfilling the contract with our potential and existing customers (Art. 6 (1) (b) GDPR) and in the interest of a secure, fast, and efficient provision of our online offering by a professional provider (Art. 6 (1) (f) GDPR). Our hoster will only process your data to the extent necessary to fulfill its service obligations and will follow our instructions regarding this data. We use the following host: [Name and full address of the host]
Conclusion of a data processing agreement
To ensure data protection-compliant processing, we have concluded a data processing agreement with our host.
3. General information and mandatory information
Data protection
The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy. When you use this website, various personal data is collected. Personal data is data that can be used to identify you personally. This privacy policy explains which data we collect and what we use it for. It also explains how and for what purpose this happens. We point out that data transmission over the Internet (e.g., when communicating by email) may have security gaps. Complete protection of data from access by third parties is not possible.
Note on the responsible body
The responsible body for data processing on this website is: Information pursuant to Section 5 of the Telemedia Act: smart.engineered GmbH & Co. KG Leopoldstrasse 2-8 Denkwerk 32051 Herford Represented by: Reinhold Dojan & Aljoscha Bergander Telephone: +49 52211209923 Email: info@smart-engineered.com The responsible body is the natural or legal person who, alone or jointly with others,The controller decides on the purposes and means of processing personal data (e.g., names, email addresses, etc.).
Storage Period
Unless a more specific storage period has been specified within this privacy policy, your personal data will remain with us until the purpose for data processing no longer applies. If you assert a legitimate request for deletion or revoke your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g., retention periods under tax or commercial law); in the latter case, deletion will occur once these reasons no longer apply.
Note on Data Transfer to the USA
Our website includes tools from companies based in the USA. If these tools are active, your personal data may be transferred to the US servers of the respective companies. We would like to point out that the USA is not a safe third country within the meaning of EU data protection law. US companies are obligated to disclose personal data to security authorities without you, as the data subject, being able to take legal action. It cannot therefore be ruled out that US authorities (e.g., intelligence agencies) may process, evaluate, and permanently store your data on US servers for surveillance purposes. We have no influence on these processing activities.
Revocation of your consent to data processing
Many data processing operations are only possible with your express consent. You can revoke your consent at any time. The legality of the data processing carried out up to the time of revocation remains unaffected by the revocation.
Right to object to data collection in special cases and to direct advertising (Art. 21 GDPR)
IF DATA PROCESSING IS BASED ON ART. 6 (1) LIT. E OR F GDPR, you have the right to object to the processing of your personal data at any time for reasons related to your particular situation; this also applies to profiling based on these provisions. The respective legal basis on which such processing is based can be found in this privacy policy. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA UNLESS WE CAN PROVE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS, OR THE PROCESSING SERVES TO ASSERT, EXERCISE, OR DEFEND LEGAL CLAIMS (OBJECTION PURSUANT TO ARTICLE 21 (1) GDPR). IF YOUR PERSONAL DATA IS PROCESSED FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR SUCH ADVERTISING PURPOSES. THIS ALSO APPLIES TO PROFILING IN RESPECT OF SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR THE PURPOSE OF DIRECT MARKETING (OBJECTION PURSUANT TO ARTICLE 21 (2) GDPR).
Right to lodge a complaint with the competent supervisory authority
In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, place of work, or place of the alleged violation. This right of complaint is without prejudice to other administrative or judicial remedies.
Right to data portability
You have the right to have data that we process automatically based on your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of data to another responsible party, this will only be done if technically feasible.
SSL or TLS encryption
For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the browser's address line changing from "http://" to "https://" and by the lock symbol in your browser bar. If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.
Encrypted payment transactions on this website
If, after concluding a paid contract, you are obliged to provide us with your payment details (e.g., account number for direct debit authorization), this data is required for payment processing. Payment transactions using common payment methods (Visa/MasterCard, direct debit) are carried out exclusively via an encrypted SSL or TLS connection.TLS connection. You can recognize an encrypted connection by the fact that the browser's address line changes from "http://" to "https://" and by the lock symbol in your browser bar. With encrypted communication, your payment data that you transmit to us cannot be read by third parties.
Information, Deletion, and Correction
Within the scope of applicable legal provisions, you have the right at any time to obtain free information about your stored personal data, its origin and recipient, and the purpose of data processing, as well as the right to correct or delete this data. You can contact us at any time at the address provided in the imprint for this purpose and for other questions regarding personal data.
Right to Restriction of Processing
You have the right to request that the processing of your personal data be restricted. You can contact us at any time at the address provided in the imprint. The right to restriction of processing applies in the following cases:
If you dispute the accuracy of your personal data stored by us, we generally need time to verify this. For the duration of the review, you have the right to request that the processing of your personal data be restricted.
If the processing of your personal data was/is unlawful, you can request that it be restricted instead of erased.
If we no longer need your personal data, but you require it to exercise, defend, or assert legal claims, you have the right to request that the processing of your personal data be restricted instead of erased.
If you have lodged an objection pursuant to Art. 21 (1) GDPR, your interests must be weighed against ours. As long as it is not yet clear whose interests prevail, you have the right to request that the processing of your personal data be restricted.
If you have restricted the processing of your personal data, this data – apart from its storage – may only be processed with your consent or for the establishment, exercise, or defense of legal claims or to protect the rights of another natural or legal person, or for reasons of important public interest of the European Union or a Member State.
Objection to advertising emails
The use of contact data published as part of the imprint obligation to send unsolicited advertising and information materials is hereby prohibited. The operators of the website expressly reserve the right to take legal action in the event of unsolicited advertising information being sent, for example, through spam emails.
4. Data collection on this website
Cookies
Our websites use so-called "cookies." Cookies are small text files and do not cause any damage to your device. They are stored either temporarily for the duration of a session (session cookies) or permanently (permanent cookies) on your device. Session cookies are automatically deleted after your visit. Permanent cookies remain stored on your device until you delete them yourself or they are automatically deleted by your web browser. Third-party cookies may also be stored on your device when you visit our website. These enable us or you to use certain services provided by the third-party company (e.g., cookies for processing payment services). Cookies have various functions. Many cookies are technically necessary, as certain website functions would not work without them (e.g., the shopping cart function or the display of videos). Other cookies are used to evaluate user behavior or display advertising. Cookies that are required to carry out electronic communication (necessary cookies) or to provide certain functions you have requested (functional cookies, e.g., for the shopping cart function) or to optimize the website (e.g., cookies to measure web audience) are stored on the basis of Art. 6 (1) (f) GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing cookies to ensure the technically error-free and optimized provision of its services. If consent to the storage of cookies has been requested, the cookies in question will be stored exclusively on the basis of this consent (Art. 6 (1) (a) GDPR); this consent can be revoked at any time. You can set your browser so that you are informed about the setting of cookies.and allow cookies only in individual cases, exclude the acceptance of cookies for specific cases or generally, and activate the automatic deletion of cookies when closing the browser. Deactivating cookies may limit the functionality of this website. If cookies are used by third-party companies or for analysis purposes, we will inform you separately about this within the framework of this privacy policy and, if necessary, request your consent.
Server log files
The website provider automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:
Browser type and version
Operating system used
Referrer URL
Hostname of the accessing computer
Time of the server request
IP address
This data will not be merged with other data sources. This data is collected on the basis of Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website – for this purpose, the server log files must be collected.
Contact form
If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provided there, will be stored by us for the purpose of processing your inquiry and in case of follow-up questions. We will not share this data without your consent. This data is processed on the basis of Art. 6 (1) (b) GDPR if your inquiry is related to the fulfillment of a contract or is necessary to carry out pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of inquiries addressed to us (Art. 6 (1) (f) GDPR) or on your consent (Art. 6 (1) (a) GDPR), if requested. The data you enter in the contact form will remain with us until you request its deletion, revoke your consent to storage, or the purpose for storing the data no longer applies (e.g., after your inquiry has been processed). Mandatory statutory provisions – in particular retention periods – remain unaffected.
Inquiries by email, telephone, or fax
If you contact us by email, telephone, or fax, your inquiry, including all personal data resulting from it (name, inquiry), will be stored and processed by us for the purpose of processing your request. We will not disclose this data without your consent. This data will be processed on the basis of Art. 6 (1) (b) GDPR if your inquiry is related to the fulfillment of a contract or is necessary to carry out pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of inquiries addressed to us (Art. 6 (1) (f) GDPR) or on your consent (Art. 6 (1) (a) GDPR), if requested. The data you send to us via contact inquiries will remain with us until you request its deletion, revoke your consent to storage, or the purpose for storing the data no longer applies (e.g., after your request has been processed). Mandatory statutory provisions – in particular statutory retention periods – remain unaffected.
Registration on this website
You can register on this website to use additional features on the site. We will use the data you enter only for the purpose of using the respective offer or service for which you have registered. The mandatory information requested during registration must be provided in full. Otherwise, we will reject your registration. For important changes, such as changes to the scope of services or technically necessary changes, we will use the email address you provided during registration to inform you. The data entered during registration is processed for the purpose of implementing the user relationship established by the registration and, if necessary, for initiating further contracts (Art. 6 (1) (b) GDPR). The data collected during registration will be stored by us for as long as you are registered on this website and will then be deleted. Statutory retention periods remain unaffected.
Comment function on this website
For the comment function on this page, in addition to your comment, information about the time the comment was created, your email address, and, if you do not post anonymously, the username you chose will be stored.
Storage of the IP address
Our comment function stores the IP addresses of users who post comments. Since we do not protect comments on this website fromIn order to check the activation of a comment, we need this data in order to be able to take action against the author in the event of legal violations such as insults or propaganda.
Subscribing to comments
As a user of the site, you can subscribe to comments after registering. You will receive a confirmation email to verify that you are the owner of the provided email address. You can unsubscribe from this function at any time using a link in the information emails. The data entered when subscribing to comments will be deleted in this case; however, if you have provided this data to us for other purposes and elsewhere (e.g., newsletter subscription), this data will remain with us.
Storage period of comments
The comments and the associated data will be stored and remain on this website until the commented content has been completely deleted or the comments must be deleted for legal reasons (e.g., offensive comments).
Legal basis
Comments are stored based on your consent (Art. 6 (1) (a) GDPR). You can revoke your consent at any time. To do so, simply send us an informal email. The legality of any data processing already carried out remains unaffected by the revocation.
Competitions
If you participate in a competition on our website, we will process the data you provide to us via the competition's contact function on this website. This usually includes your name, email address, if applicable, your age, and if applicable, your postal address. We will use the data you provide to conduct the competition, to determine whether you are of the minimum age required to participate in the competition and are therefore eligible to participate, as well as to determine the winner, notify the winners, and send the prizes. If you do not provide us with this data, participation in a competition is not possible. If further data is processed as part of a competition, we will inform you separately. The data processing of competition participants as described in this privacy policy serves the purpose of fulfilling a contract. The legal basis for this data processing is therefore Art. 6 (1) (b) GDPR.
5. Social Media
Social Media Plugins with Shariff
This website uses plugins from social media (e.g., Facebook, Twitter, Instagram, Pinterest, XING, LinkedIn, Tumblr). You can usually identify the plugins by their respective social media logos. To ensure data protection on this website, we only use these plugins in conjunction with the so-called "Shariff" solution. This application prevents the plugins integrated into this website from transmitting data to the respective provider the first time you visit the page. Only when you activate the respective plugin by clicking the corresponding button will a direct connection to the provider's server be established (consent). As soon as you activate the plugin, the respective provider receives the information that you have visited this website using your IP address. If you are logged into your respective social media account (e.g., Facebook) at the same time, the respective provider can assign your visit to this website to your user account. Activating the plug-in constitutes consent within the meaning of Art. 6 (1) (a) GDPR. You can revoke this consent at any time with future effect.
6. Analysis tools and advertising
Google Analytics
This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland. Google Analytics enables the website operator to analyze the behavior of website visitors. The website operator receives various usage data, such as page views, length of stay, operating systems used, and user origin. Google may compile this data into a profile associated with the respective user or their device. Google Analytics uses technologies that enable user recognition for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting). The information collected by Google about the use of this website is usually transferred to a Google server in the USA and stored there. This analysis tool is used on the basis of Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising. If a corresponding consent has been requested (e.g., consent to the storage of cookies), processing is carried out exclusively on the basis of Art. 6 (1) (a) GDPR.Consent can be revoked at any time. Data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here:
https://privacy.google.com/businesses/controllerterms/mccs/.
IP Anonymization
We have activated the IP anonymization function on this website. This means that your IP address will be shortened by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide the website operator with other services related to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
Browser Plugin
You can prevent Google from collecting and processing your data by downloading and installing the browser plug-in available at the following link:
https://tools.google.com/dlpage/gaoptout?hl=de. Further information on how Google Analytics handles user data can be found in Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.
Data Processing
We have entered into a data processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
Demographic Features in Google Analytics
This website uses the "demographic features" feature of Google Analytics to display relevant advertisements within the Google advertising network. This allows reports to be created that contain information about the age, gender, and interests of site visitors. This data comes from interest-based advertising from Google and from visitor data from third parties. This data cannot be assigned to a specific individual. You can deactivate this feature at any time via the ad settings in your Google Account or generally prohibit the collection of your data by Google Analytics as described in the "Objection to Data Collection" section.
Google Analytics E-Commerce Tracking
This website uses the "E-Commerce Tracking" feature of Google Analytics. E-commerce tracking allows the website operator to analyze the purchasing behavior of website visitors to improve their online marketing campaigns. Information such as orders placed, average order values, shipping costs, and the time from viewing to purchasing a product is collected. This data can be summarized by Google under a transaction ID that is assigned to the respective user or their device.
Retention Period
User and event-level data stored by Google that is linked to cookies, user IDs (e.g., User ID), or advertising IDs (e.g., DoubleClick cookies, Android advertising ID) is anonymized or deleted after 14 months. Details can be found at the following link:
https://support.google.com/analytics/answer/7667196?hl=de
Hotjar
This website uses Hotjar. The provider is Hotjar Ltd., Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe (website: https://www.hotjar.com). Hotjar is a tool for analyzing your user behavior on this website. With Hotjar, we can record, among other things, your mouse and scroll movements and clicks. Hotjar can also determine how long you hovered your mouse over a certain area. From this information, Hotjar creates so-called heatmaps, which can be used to determine which website areas are viewed preferentially by website visitors. Furthermore, we can determine how long you stayed on a page and when you left it. We can also determine at which point you abandoned your contact form (so-called conversion funnels). In addition, Hotjar can be used to obtain direct feedback from website visitors. This function is used to improve the website operator's web offerings. Hotjar uses technologies that enable user recognition for the purpose of analyzing user behavior (e.g. cookies or the use of device fingerprinting). The use of this analysis tool is based on Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising. If a corresponding consent has been requested (e.g. aIf you have given your consent to the storage of cookies, processing is carried out exclusively on the basis of Art. 6 (1) (a) GDPR; consent can be revoked at any time.
Deactivating Hotjar
If you would like to deactivate data collection by Hotjar, click on the following link and follow the instructions there: https://www.hotjar.com/opt-out. Please note that deactivating Hotjar must be done separately for each browser or device. Further information about Hotjar and the data collected can be found in Hotjar's privacy policy at the following link: https://www.hotjar.com/privacy
Data Processing Agreement
We have concluded a data processing agreement with Hotjar to implement strict European data protection regulations.
Google Ads
The website operator uses Google Ads. Google Ads is an online advertising program provided by Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland. Google Ads enables us to display advertisements in the Google search engine or on third-party websites when the user enters certain search terms into Google (keyword targeting). Furthermore, targeted advertisements can be displayed based on user data held by Google (e.g., location data and interests) (audience targeting). We, as website operators, can evaluate this data quantitatively, for example, by analyzing which search terms led to the display of our advertisements and how many ads resulted in corresponding clicks. The use of Google Ads is based on Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in marketing its services and products as effectively as possible. Data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.
Google Remarketing
This website uses the functions of Google Analytics Remarketing. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland. Google Remarketing analyzes your user behavior on our website (e.g., clicking on certain products) in order to classify you into specific advertising target groups and subsequently display suitable advertising messages when you visit other online offerings (remarketing or retargeting). Furthermore, the advertising target groups created with Google Remarketing can be linked to Google's cross-device functions. In this way, interest-based, personalized advertising messages that have been tailored to you based on your previous usage and surfing behavior on one device (e.g., mobile phone) can also be displayed on another of your devices (e.g., tablet or PC). If you have a Google Account, you can object to personalized advertising using the following link: https://www.google.com/settings/ads/onweb/. Google Remarketing is used on the basis of Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in marketing its products as effectively as possible. If consent has been requested, processing will be carried out exclusively on the basis of Art. 6 (1) (a) GDPR; consent can be revoked at any time. Further information and the data protection provisions can be found in Google's privacy policy at: https://policies.google.com/technologies/ads?hl=de.
Google Conversion Tracking
This website uses Google Conversion Tracking. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland. With the help of Google Conversion Tracking, Google and we can recognize whether the user has performed certain actions. For example, we can evaluate which buttons on our website were clicked and how often, and which products were viewed or purchased most frequently. This information is used to compile conversion statistics. We learn the total number of users who clicked on our ads and what actions they performed. We do not receive any information that allows us to personally identify the user. Google itself uses cookies or similar recognition technologies for identification purposes. The use of Google Conversion Tracking is based on Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising. If a corresponding consent has been requested (e.g., consent to the storage of cookies), processing is carried out exclusively on the basis of Art. 6 (1) (a) GDPR; consent can be revoked at any time. More information about Google Conversion TrackingYou can find more information in Google's privacy policy: https://policies.google.com/privacy?hl=de.
Facebook Pixel
This website uses Facebook's visitor action pixel to measure conversions. The provider of this service is Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the collected data is also transferred to the USA and other third countries. This allows the behavior of site visitors to be tracked after they have been redirected to the provider's website by clicking on a Facebook ad. This allows the effectiveness of Facebook ads to be evaluated for statistical and market research purposes and to optimize future advertising measures. The data collected is anonymous to us as the operator of this website; we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook data usage policy. This enables Facebook to place ads on Facebook pages and outside of Facebook. We as the website operator cannot influence this use of data. The use of Facebook Pixel is based on Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in effective advertising measures, including social media. If corresponding consent has been requested (e.g. consent to the storage of cookies), processing is carried out exclusively on the basis of Art. 6 (1) (a) GDPR; consent can be revoked at any time. Data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381. You can find further information on protecting your privacy in Facebook's privacy policy: https://de-de.facebook.com/about/privacy/. You can also deactivate the "Custom Audiences" remarketing feature in the Ad Settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you must be logged in to Facebook. If you do not have a Facebook account, you can deactivate usage-based advertising from Facebook on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.
7. Newsletter
Newsletter Data
If you would like to receive the newsletter offered on the website, we require an email address from you as well as information that allows us to verify that you are the owner of the specified email address and that you agree to receive the newsletter. No further data is collected or is collected only on a voluntary basis. We use this data exclusively to send the requested information and do not share it with third parties. The data entered in the newsletter registration form is processed exclusively on the basis of your consent (Art. 6 (1) (a) GDPR). You can revoke your consent to the storage of your data and email address, as well as their use for sending the newsletter, at any time, for example via the “unsubscribe” link in the newsletter. The legality of any data processing operations already carried out remains unaffected by this revocation. The data you have provided to us for the purpose of receiving the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and will be deleted from the newsletter distribution list after you unsubscribe from the newsletter. Data stored by us for other purposes remains unaffected. After you unsubscribe from the newsletter distribution list, your email address may be stored on a blacklist by us or the newsletter service provider to prevent future mailings. The data from the blacklist will only be used for this purpose and will not be merged with other data. This serves both your interest and our interest in complying with the legal requirements for sending newsletters (legitimate interest within the meaning of Art. 6 (1) (f) GDPR). Storage on the blacklist is not time-limited. You can object to the storage of data if your interests outweigh our legitimate interest.
MailChimp
This website uses the services of MailChimp to send newsletters. The provider is Rocket Science Group LLC, 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA. MailChimp is a service that, among other things, can be used to organize and analyze the sending of newsletters. If you enter data for the purpose of subscribing to the newsletter (e.g., email address, etc.), your data will be transferred to our servers.-email address), these are stored on the MailChimp servers in the USA. With the help of MailChimp, we can analyze our newsletter campaigns. When you open an email sent with MailChimp, a file contained in the email (so-called web beacon) connects to the MailChimp servers in the USA. This makes it possible to determine whether a newsletter message was opened and which links, if any, were clicked. In addition, technical information is recorded (e.g. time of retrieval, IP address, browser type and operating system). This information cannot be assigned to the respective newsletter recipient. It is used exclusively for the statistical analysis of newsletter campaigns. The results of these analyses can be used to better tailor future newsletters to the interests of the recipients. If you do not want MailChimp to analyze the newsletter, you must unsubscribe from the newsletter. We provide a corresponding link in every newsletter message. You can also unsubscribe from the newsletter directly on the website. Data processing is based on your consent (Art. 6 (1) (a) GDPR). You can revoke this consent at any time by unsubscribing from the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation. The data you have provided to us for the purpose of receiving the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and will be deleted from the newsletter distribution list after you unsubscribe from the newsletter. Data stored by us for other purposes remains unaffected. Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://mailchimp.com/legal/data-processing-addendum/#9._Jurisdiction-Specific_Terms. After you unsubscribe from the newsletter distribution list, your email address may be stored on a blacklist by us or the newsletter service provider to prevent future mailings. The data from the blacklist will be used for this purpose only and will not be merged with other data. This serves both your interest and our interest in complying with legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6 (1) (f) GDPR). Storage in the blacklist is not time-limited. You can object to storage if your interests outweigh our legitimate interest. Further information can be found in MailChimp's privacy policy at: https://mailchimp.com/legal/terms/.
Conclusion of a Data Processing Agreement
We have concluded a so-called "Data Processing Agreement" with MailChimp, in which we oblige MailChimp to protect our customers' data and not to share it with third parties.
8. Plugins and Tools
YouTube with enhanced data protection
This website embeds videos from YouTube. The operator of the site is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland. We use YouTube in enhanced data protection mode. According to YouTube, this mode means that YouTube does not store any information about visitors to this website before they watch the video. However, the enhanced privacy mode does not necessarily prevent data from being passed on to YouTube partners. YouTube establishes a connection to the Google DoubleClick network, regardless of whether you watch a video. As soon as you start a YouTube video on this website, a connection is established to the YouTube servers. The YouTube server is informed which of our pages you have visited. If you are logged into your YouTube account, you allow YouTube to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account. Furthermore, after you start a video, YouTube can store various cookies on your device or use similar recognition technologies (e.g. device fingerprinting). In this way, YouTube can receive information about visitors to this website. This information is used, among other things, to collect video statistics, improve user-friendliness and prevent fraud. After starting a YouTube video, further data processing operations may be triggered over which we have no control. YouTube is used in the interest of an appealing presentation of our online offerings. This represents a legitimate interest within the meaning of Art. 6 (1) (f) GDPR. If consent has been requested, processing will be carried out exclusively on the basis of Art. 6 (1) (a) GDPR; consent can be revoked at any time.Information about data protection at YouTube can be found in their privacy policy at: https://policies.google.com/privacy?hl=de.
Google Web Fonts
This site uses so-called web fonts provided by Google for the uniform display of fonts. When you visit a page, your browser loads the required web fonts into your browser cache to display text and fonts correctly. For this purpose, the browser you use must establish a connection to Google's servers. This allows Google to know that this website was accessed via your IP address. The use of Google Web Fonts is based on Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in the uniform display of fonts on its website. If corresponding consent has been requested (e.g., consent to the storage of cookies), processing is carried out exclusively on the basis of Art. 6 (1) (a) GDPR; this consent can be revoked at any time. If your browser does not support web fonts, a standard font from your computer will be used. Further information about Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google's privacy policy: https://policies.google.com/privacy?hl=de.
Google Maps
This website uses the Google Maps map service. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland. To use the functions of Google Maps, it is necessary to save your IP address. This information is usually transferred to a Google server in the USA and stored there. The provider of this website has no influence on this data transfer. Google Maps is used in the interest of an attractive presentation of our online services and to make the locations we have listed on the website easy to find. This represents a legitimate interest within the meaning of Art. 6 (1) (f) GDPR. If consent has been requested, processing will be carried out exclusively on the basis of Art. 6 (1) (a) GDPR; consent can be revoked at any time. Data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://privacy.google.com/businesses/gdprcontrollerterms/ and https://privacy.google.com/businesses/gdprcontrollerterms/sccs/. Further information on how user data is handled can be found in Google's privacy policy: https://policies.google.com/privacy?hl=de.
Google reCAPTCHA
We use "Google reCAPTCHA" (hereinafter "reCAPTCHA") on this website. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland. reCAPTCHA is designed to verify whether the data entered on this website (e.g., in a contact form) is entered by a human or by an automated program. To do this, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis begins automatically as soon as the website visitor enters the website. For analysis, reCAPTCHA evaluates various information (e.g., IP address, length of time the website visitor spends on the website, or mouse movements made by the user). The data collected during the analysis is forwarded to Google. The reCAPTCHA analyses run entirely in the background. Website visitors are not informed that an analysis is taking place. The data is stored and analyzed on the basis of Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in protecting its websites from abusive automated spying and from SPAM. If consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) (a) GDPR; consent can be revoked at any time. Further information about Google reCAPTCHA can be found in the Google Privacy Policy and the Google Terms of Use at the following links: https://policies.google.com/privacy?hl=de and https://policies.google.com/terms?hl=de.
9. Online Marketing and Affiliate Programs
Amazon Affiliate Program
The operators of this website participate in the Amazon EU Affiliate Program. This website includes Amazon advertisements and links to the Amazon.de website, through which we can earn money through advertising reimbursement. Amazon uses cookies or similar recognition technologies (e.g., device fingerprinting) to track the origin of orders. This allows Amazon to recognize that you have clicked on the affiliate link on this website. The storage and analysis of the data is based on Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in the correct calculation of its affiliate remuneration. If aIf your consent has been requested (e.g., consent to the storage of cookies), processing will be carried out exclusively on the basis of Art. 6 (1) (a) GDPR; consent can be revoked at any time. Further information on Amazon's data usage can be found in Amazon's privacy policy: https://www.amazon.de/gp/help/customer/display.html/ref=footer_privacy?ie=UTF8&nodeId=3312401.
10. eCommerce and Payment Providers
Processing of Data (Customer and Contract Data)
We collect, process, and use personal data only to the extent necessary to establish, define, or modify the legal relationship (inventory data). This is done on the basis of Art. 6 (1) (b) GDPR, which permits the processing of data for the fulfillment of a contract or pre-contractual measures. We collect, process, and use personal data relating to the use of this website (usage data) only to the extent necessary to enable the user to use the service or to bill them. The collected customer data will be deleted after completion of the order or termination of the business relationship. Statutory retention periods remain unaffected.
Data transfer upon conclusion of a contract for online shops, retailers, and shipping of goods
We only transfer personal data to third parties if this is necessary for the execution of the contract, for example, to the company entrusted with the delivery of the goods or the credit institution commissioned with payment processing. Further transmission of data will not occur or only occur if you have expressly consented to the transmission. Your data will not be passed on to third parties without your express consent, for example for advertising purposes. The basis for data processing is Art. 6 (1) (b) GDPR, which permits the processing of data for the fulfillment of a contract or pre-contractual measures.
Payment services
We integrate payment services from third-party companies on our website. When you make a purchase from us, your payment data (e.g., name, payment amount, bank account details, credit card number) will be processed by the payment service provider for the purpose of payment processing. The respective contractual and data protection provisions of the respective providers apply to these transactions. The use of payment service providers is based on Art. 6 (1) (b) GDPR (contract processing) and in the interest of ensuring the smoothest, most convenient, and most secure payment process possible (Art. 6 (1) (f) GDPR). If your consent is requested for certain actions, Art. 6 (1) (a) GDPR is the legal basis for data processing; consent can be revoked at any time for the future. We use the following payment services/payment service providers on this website:
PayPal
The provider of this payment service is PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"). For details, please see PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full.
Instant Transfer
The provider of this payment service is Sofort GmbH, Theresienhöhe 12, 80339 Munich (hereinafter "Sofort GmbH"). Using the "Instant Transfer" process, we receive a payment confirmation from Sofort GmbH in real time and can begin fulfilling our obligations immediately. If you have chosen the "Instant Transfer" payment method, you send your PIN and a valid TAN to Sofort GmbH, which they can use to log into your online banking account. After logging in, Sofort GmbH automatically checks your account balance and transfers the money to us using the TAN you provided. They then immediately send us a transaction confirmation. After logging in, your transactions, the overdraft facility credit limit, and the existence of other accounts and their balances are also automatically checked. In addition to the PIN and TAN, the payment details you enter and your personal data will also be transmitted to Sofort GmbH. This personal data includes your first and last name, address, telephone number(s), email address, IP address, and, if applicable, other data required for payment processing. The transmission of this data is necessary to clearly establish your identity and prevent fraudulent attempts. Details on paying with Sofortüberweisung can be found at the following links: https://www.sofort.de/datenschutz.html and https://www.klarna.com/sofort/.
General Information
The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is all data that can be used to identify you personally. Detailed information on data protection can be found in our privacy policy listed below this text.
Data Collection on This Website
Who is responsible for data collection on this website?
Data processing on this website is carried out by the website operator. You can find their contact details in the website's imprint.
How do we collect your data?
Your data is collected, on the one hand, when you provide it to us. This can, for example, be data that you enter into a contact form or that you transmit to us when participating in a competition. Other data is collected automatically or with your consent when you visit the website by our IT systems. This primarily includes technical data (e.g., internet browser, operating system, or time of page access). This data is collected automatically as soon as you enter this website.
What do we use your data for?
Some of the data is collected to ensure the error-free provision of the website. Other data may be used to analyze your user behavior.
What rights do you have regarding your data?
You have the right to obtain information about the origin, recipient, and purpose of your stored personal data at any time and free of charge. You also have the right to request the correction or deletion of this data. If you have given your consent to data processing, you can revoke this consent at any time with effect for the future. You also have the right to request the restriction of the processing of your personal data under certain circumstances. Furthermore, you have the right to lodge a complaint with the responsible supervisory authority. You can contact us at any time at the address provided in the imprint for this purpose and for other questions regarding data protection.
Analysis tools and third-party tools
When you visit this website, your browsing behavior may be statistically analyzed. This is done primarily with so-called analysis programs. Detailed information about these analysis programs can be found in the following privacy policy.
2. Hosting and Content Delivery Networks (CDN)
External Hosting
This website is hosted by an external service provider (hoster). The personal data collected on this website is stored on the hoster's servers. This may include, in particular, IP addresses, contact requests, meta and communication data, contract data, contact details, names, website accesses, and other data generated via a website. The hoster is used for the purpose of fulfilling the contract with our potential and existing customers (Art. 6 (1) (b) GDPR) and in the interest of a secure, fast, and efficient provision of our online offering by a professional provider (Art. 6 (1) (f) GDPR). Our hoster will only process your data to the extent necessary to fulfill its service obligations and will follow our instructions regarding this data. We use the following host: [Name and full address of the host]
Conclusion of a data processing agreement
To ensure data protection-compliant processing, we have concluded a data processing agreement with our host.
3. General information and mandatory information
Data protection
The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy. When you use this website, various personal data is collected. Personal data is data that can be used to identify you personally. This privacy policy explains which data we collect and what we use it for. It also explains how and for what purpose this happens. We point out that data transmission over the Internet (e.g., when communicating by email) may have security gaps. Complete protection of data from access by third parties is not possible.
Note on the responsible body
The responsible body for data processing on this website is: Information pursuant to Section 5 of the Telemedia Act: smart.engineered GmbH & Co. KG Leopoldstrasse 2-8 Denkwerk 32051 Herford Represented by: Reinhold Dojan & Aljoscha Bergander Telephone: +49 52211209923 Email: info@smart-engineered.com The responsible body is the natural or legal person who, alone or jointly with others,The controller decides on the purposes and means of processing personal data (e.g., names, email addresses, etc.).
Storage Period
Unless a more specific storage period has been specified within this privacy policy, your personal data will remain with us until the purpose for data processing no longer applies. If you assert a legitimate request for deletion or revoke your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g., retention periods under tax or commercial law); in the latter case, deletion will occur once these reasons no longer apply.
Note on Data Transfer to the USA
Our website includes tools from companies based in the USA. If these tools are active, your personal data may be transferred to the US servers of the respective companies. We would like to point out that the USA is not a safe third country within the meaning of EU data protection law. US companies are obligated to disclose personal data to security authorities without you, as the data subject, being able to take legal action. It cannot therefore be ruled out that US authorities (e.g., intelligence agencies) may process, evaluate, and permanently store your data on US servers for surveillance purposes. We have no influence on these processing activities.
Revocation of your consent to data processing
Many data processing operations are only possible with your express consent. You can revoke your consent at any time. The legality of the data processing carried out up to the time of revocation remains unaffected by the revocation.
Right to object to data collection in special cases and to direct advertising (Art. 21 GDPR)
IF DATA PROCESSING IS BASED ON ART. 6 (1) LIT. E OR F GDPR, you have the right to object to the processing of your personal data at any time for reasons related to your particular situation; this also applies to profiling based on these provisions. The respective legal basis on which such processing is based can be found in this privacy policy. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA UNLESS WE CAN PROVE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS, OR THE PROCESSING SERVES TO ASSERT, EXERCISE, OR DEFEND LEGAL CLAIMS (OBJECTION PURSUANT TO ARTICLE 21 (1) GDPR). IF YOUR PERSONAL DATA IS PROCESSED FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR SUCH ADVERTISING PURPOSES. THIS ALSO APPLIES TO PROFILING IN RESPECT OF SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR THE PURPOSE OF DIRECT MARKETING (OBJECTION PURSUANT TO ARTICLE 21 (2) GDPR).
Right to lodge a complaint with the competent supervisory authority
In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, place of work, or place of the alleged violation. This right of complaint is without prejudice to other administrative or judicial remedies.
Right to data portability
You have the right to have data that we process automatically based on your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of data to another responsible party, this will only be done if technically feasible.
SSL or TLS encryption
For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the browser's address line changing from "http://" to "https://" and by the lock symbol in your browser bar. If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.
Encrypted payment transactions on this website
If, after concluding a paid contract, you are obliged to provide us with your payment details (e.g., account number for direct debit authorization), this data is required for payment processing. Payment transactions using common payment methods (Visa/MasterCard, direct debit) are carried out exclusively via an encrypted SSL or TLS connection.TLS connection. You can recognize an encrypted connection by the fact that the browser's address line changes from "http://" to "https://" and by the lock symbol in your browser bar. With encrypted communication, your payment data that you transmit to us cannot be read by third parties.
Information, Deletion, and Correction
Within the scope of applicable legal provisions, you have the right at any time to obtain free information about your stored personal data, its origin and recipient, and the purpose of data processing, as well as the right to correct or delete this data. You can contact us at any time at the address provided in the imprint for this purpose and for other questions regarding personal data.
Right to Restriction of Processing
You have the right to request that the processing of your personal data be restricted. You can contact us at any time at the address provided in the imprint. The right to restriction of processing applies in the following cases:
If you dispute the accuracy of your personal data stored by us, we generally need time to verify this. For the duration of the review, you have the right to request that the processing of your personal data be restricted.
If the processing of your personal data was/is unlawful, you can request that it be restricted instead of erased.
If we no longer need your personal data, but you require it to exercise, defend, or assert legal claims, you have the right to request that the processing of your personal data be restricted instead of erased.
If you have lodged an objection pursuant to Art. 21 (1) GDPR, your interests must be weighed against ours. As long as it is not yet clear whose interests prevail, you have the right to request that the processing of your personal data be restricted.
If you have restricted the processing of your personal data, this data – apart from its storage – may only be processed with your consent or for the establishment, exercise, or defense of legal claims or to protect the rights of another natural or legal person, or for reasons of important public interest of the European Union or a Member State.
Objection to advertising emails
The use of contact data published as part of the imprint obligation to send unsolicited advertising and information materials is hereby prohibited. The operators of the website expressly reserve the right to take legal action in the event of unsolicited advertising information being sent, for example, through spam emails.
4. Data collection on this website
Cookies
Our websites use so-called "cookies." Cookies are small text files and do not cause any damage to your device. They are stored either temporarily for the duration of a session (session cookies) or permanently (permanent cookies) on your device. Session cookies are automatically deleted after your visit. Permanent cookies remain stored on your device until you delete them yourself or they are automatically deleted by your web browser. Third-party cookies may also be stored on your device when you visit our website. These enable us or you to use certain services provided by the third-party company (e.g., cookies for processing payment services). Cookies have various functions. Many cookies are technically necessary, as certain website functions would not work without them (e.g., the shopping cart function or the display of videos). Other cookies are used to evaluate user behavior or display advertising. Cookies that are required to carry out electronic communication (necessary cookies) or to provide certain functions you have requested (functional cookies, e.g., for the shopping cart function) or to optimize the website (e.g., cookies to measure web audience) are stored on the basis of Art. 6 (1) (f) GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing cookies to ensure the technically error-free and optimized provision of its services. If consent to the storage of cookies has been requested, the cookies in question will be stored exclusively on the basis of this consent (Art. 6 (1) (a) GDPR); this consent can be revoked at any time. You can set your browser so that you are informed about the setting of cookies.and allow cookies only in individual cases, exclude the acceptance of cookies for specific cases or generally, and activate the automatic deletion of cookies when closing the browser. Deactivating cookies may limit the functionality of this website. If cookies are used by third-party companies or for analysis purposes, we will inform you separately about this within the framework of this privacy policy and, if necessary, request your consent.
Server log files
The website provider automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:
Browser type and version
Operating system used
Referrer URL
Hostname of the accessing computer
Time of the server request
IP address
This data will not be merged with other data sources. This data is collected on the basis of Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website – for this purpose, the server log files must be collected.
Contact form
If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provided there, will be stored by us for the purpose of processing your inquiry and in case of follow-up questions. We will not share this data without your consent. This data is processed on the basis of Art. 6 (1) (b) GDPR if your inquiry is related to the fulfillment of a contract or is necessary to carry out pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of inquiries addressed to us (Art. 6 (1) (f) GDPR) or on your consent (Art. 6 (1) (a) GDPR), if requested. The data you enter in the contact form will remain with us until you request its deletion, revoke your consent to storage, or the purpose for storing the data no longer applies (e.g., after your inquiry has been processed). Mandatory statutory provisions – in particular retention periods – remain unaffected.
Inquiries by email, telephone, or fax
If you contact us by email, telephone, or fax, your inquiry, including all personal data resulting from it (name, inquiry), will be stored and processed by us for the purpose of processing your request. We will not disclose this data without your consent. This data will be processed on the basis of Art. 6 (1) (b) GDPR if your inquiry is related to the fulfillment of a contract or is necessary to carry out pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of inquiries addressed to us (Art. 6 (1) (f) GDPR) or on your consent (Art. 6 (1) (a) GDPR), if requested. The data you send to us via contact inquiries will remain with us until you request its deletion, revoke your consent to storage, or the purpose for storing the data no longer applies (e.g., after your request has been processed). Mandatory statutory provisions – in particular statutory retention periods – remain unaffected.
Registration on this website
You can register on this website to use additional features on the site. We will use the data you enter only for the purpose of using the respective offer or service for which you have registered. The mandatory information requested during registration must be provided in full. Otherwise, we will reject your registration. For important changes, such as changes to the scope of services or technically necessary changes, we will use the email address you provided during registration to inform you. The data entered during registration is processed for the purpose of implementing the user relationship established by the registration and, if necessary, for initiating further contracts (Art. 6 (1) (b) GDPR). The data collected during registration will be stored by us for as long as you are registered on this website and will then be deleted. Statutory retention periods remain unaffected.
Comment function on this website
For the comment function on this page, in addition to your comment, information about the time the comment was created, your email address, and, if you do not post anonymously, the username you chose will be stored.
Storage of the IP address
Our comment function stores the IP addresses of users who post comments. Since we do not protect comments on this website fromIn order to check the activation of a comment, we need this data in order to be able to take action against the author in the event of legal violations such as insults or propaganda.
Subscribing to comments
As a user of the site, you can subscribe to comments after registering. You will receive a confirmation email to verify that you are the owner of the provided email address. You can unsubscribe from this function at any time using a link in the information emails. The data entered when subscribing to comments will be deleted in this case; however, if you have provided this data to us for other purposes and elsewhere (e.g., newsletter subscription), this data will remain with us.
Storage period of comments
The comments and the associated data will be stored and remain on this website until the commented content has been completely deleted or the comments must be deleted for legal reasons (e.g., offensive comments).
Legal basis
Comments are stored based on your consent (Art. 6 (1) (a) GDPR). You can revoke your consent at any time. To do so, simply send us an informal email. The legality of any data processing already carried out remains unaffected by the revocation.
Competitions
If you participate in a competition on our website, we will process the data you provide to us via the competition's contact function on this website. This usually includes your name, email address, if applicable, your age, and if applicable, your postal address. We will use the data you provide to conduct the competition, to determine whether you are of the minimum age required to participate in the competition and are therefore eligible to participate, as well as to determine the winner, notify the winners, and send the prizes. If you do not provide us with this data, participation in a competition is not possible. If further data is processed as part of a competition, we will inform you separately. The data processing of competition participants as described in this privacy policy serves the purpose of fulfilling a contract. The legal basis for this data processing is therefore Art. 6 (1) (b) GDPR.
5. Social Media
Social Media Plugins with Shariff
This website uses plugins from social media (e.g., Facebook, Twitter, Instagram, Pinterest, XING, LinkedIn, Tumblr). You can usually identify the plugins by their respective social media logos. To ensure data protection on this website, we only use these plugins in conjunction with the so-called "Shariff" solution. This application prevents the plugins integrated into this website from transmitting data to the respective provider the first time you visit the page. Only when you activate the respective plugin by clicking the corresponding button will a direct connection to the provider's server be established (consent). As soon as you activate the plugin, the respective provider receives the information that you have visited this website using your IP address. If you are logged into your respective social media account (e.g., Facebook) at the same time, the respective provider can assign your visit to this website to your user account. Activating the plug-in constitutes consent within the meaning of Art. 6 (1) (a) GDPR. You can revoke this consent at any time with future effect.
6. Analysis tools and advertising
Google Analytics
This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland. Google Analytics enables the website operator to analyze the behavior of website visitors. The website operator receives various usage data, such as page views, length of stay, operating systems used, and user origin. Google may compile this data into a profile associated with the respective user or their device. Google Analytics uses technologies that enable user recognition for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting). The information collected by Google about the use of this website is usually transferred to a Google server in the USA and stored there. This analysis tool is used on the basis of Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising. If a corresponding consent has been requested (e.g., consent to the storage of cookies), processing is carried out exclusively on the basis of Art. 6 (1) (a) GDPR.Consent can be revoked at any time. Data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here:
https://privacy.google.com/businesses/controllerterms/mccs/.
IP Anonymization
We have activated the IP anonymization function on this website. This means that your IP address will be shortened by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide the website operator with other services related to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
Browser Plugin
You can prevent Google from collecting and processing your data by downloading and installing the browser plug-in available at the following link:
https://tools.google.com/dlpage/gaoptout?hl=de. Further information on how Google Analytics handles user data can be found in Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.
Data Processing
We have entered into a data processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
Demographic Features in Google Analytics
This website uses the "demographic features" feature of Google Analytics to display relevant advertisements within the Google advertising network. This allows reports to be created that contain information about the age, gender, and interests of site visitors. This data comes from interest-based advertising from Google and from visitor data from third parties. This data cannot be assigned to a specific individual. You can deactivate this feature at any time via the ad settings in your Google Account or generally prohibit the collection of your data by Google Analytics as described in the "Objection to Data Collection" section.
Google Analytics E-Commerce Tracking
This website uses the "E-Commerce Tracking" feature of Google Analytics. E-commerce tracking allows the website operator to analyze the purchasing behavior of website visitors to improve their online marketing campaigns. Information such as orders placed, average order values, shipping costs, and the time from viewing to purchasing a product is collected. This data can be summarized by Google under a transaction ID that is assigned to the respective user or their device.
Retention Period
User and event-level data stored by Google that is linked to cookies, user IDs (e.g., User ID), or advertising IDs (e.g., DoubleClick cookies, Android advertising ID) is anonymized or deleted after 14 months. Details can be found at the following link:
https://support.google.com/analytics/answer/7667196?hl=de
Hotjar
This website uses Hotjar. The provider is Hotjar Ltd., Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe (website: https://www.hotjar.com). Hotjar is a tool for analyzing your user behavior on this website. With Hotjar, we can record, among other things, your mouse and scroll movements and clicks. Hotjar can also determine how long you hovered your mouse over a certain area. From this information, Hotjar creates so-called heatmaps, which can be used to determine which website areas are viewed preferentially by website visitors. Furthermore, we can determine how long you stayed on a page and when you left it. We can also determine at which point you abandoned your contact form (so-called conversion funnels). In addition, Hotjar can be used to obtain direct feedback from website visitors. This function is used to improve the website operator's web offerings. Hotjar uses technologies that enable user recognition for the purpose of analyzing user behavior (e.g. cookies or the use of device fingerprinting). The use of this analysis tool is based on Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising. If a corresponding consent has been requested (e.g. aIf you have given your consent to the storage of cookies, processing is carried out exclusively on the basis of Art. 6 (1) (a) GDPR; consent can be revoked at any time.
Deactivating Hotjar
If you would like to deactivate data collection by Hotjar, click on the following link and follow the instructions there: https://www.hotjar.com/opt-out. Please note that deactivating Hotjar must be done separately for each browser or device. Further information about Hotjar and the data collected can be found in Hotjar's privacy policy at the following link: https://www.hotjar.com/privacy
Data Processing Agreement
We have concluded a data processing agreement with Hotjar to implement strict European data protection regulations.
Google Ads
The website operator uses Google Ads. Google Ads is an online advertising program provided by Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland. Google Ads enables us to display advertisements in the Google search engine or on third-party websites when the user enters certain search terms into Google (keyword targeting). Furthermore, targeted advertisements can be displayed based on user data held by Google (e.g., location data and interests) (audience targeting). We, as website operators, can evaluate this data quantitatively, for example, by analyzing which search terms led to the display of our advertisements and how many ads resulted in corresponding clicks. The use of Google Ads is based on Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in marketing its services and products as effectively as possible. Data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.
Google Remarketing
This website uses the functions of Google Analytics Remarketing. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland. Google Remarketing analyzes your user behavior on our website (e.g., clicking on certain products) in order to classify you into specific advertising target groups and subsequently display suitable advertising messages when you visit other online offerings (remarketing or retargeting). Furthermore, the advertising target groups created with Google Remarketing can be linked to Google's cross-device functions. In this way, interest-based, personalized advertising messages that have been tailored to you based on your previous usage and surfing behavior on one device (e.g., mobile phone) can also be displayed on another of your devices (e.g., tablet or PC). If you have a Google Account, you can object to personalized advertising using the following link: https://www.google.com/settings/ads/onweb/. Google Remarketing is used on the basis of Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in marketing its products as effectively as possible. If consent has been requested, processing will be carried out exclusively on the basis of Art. 6 (1) (a) GDPR; consent can be revoked at any time. Further information and the data protection provisions can be found in Google's privacy policy at: https://policies.google.com/technologies/ads?hl=de.
Google Conversion Tracking
This website uses Google Conversion Tracking. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland. With the help of Google Conversion Tracking, Google and we can recognize whether the user has performed certain actions. For example, we can evaluate which buttons on our website were clicked and how often, and which products were viewed or purchased most frequently. This information is used to compile conversion statistics. We learn the total number of users who clicked on our ads and what actions they performed. We do not receive any information that allows us to personally identify the user. Google itself uses cookies or similar recognition technologies for identification purposes. The use of Google Conversion Tracking is based on Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising. If a corresponding consent has been requested (e.g., consent to the storage of cookies), processing is carried out exclusively on the basis of Art. 6 (1) (a) GDPR; consent can be revoked at any time. More information about Google Conversion TrackingYou can find more information in Google's privacy policy: https://policies.google.com/privacy?hl=de.
Facebook Pixel
This website uses Facebook's visitor action pixel to measure conversions. The provider of this service is Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the collected data is also transferred to the USA and other third countries. This allows the behavior of site visitors to be tracked after they have been redirected to the provider's website by clicking on a Facebook ad. This allows the effectiveness of Facebook ads to be evaluated for statistical and market research purposes and to optimize future advertising measures. The data collected is anonymous to us as the operator of this website; we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook data usage policy. This enables Facebook to place ads on Facebook pages and outside of Facebook. We as the website operator cannot influence this use of data. The use of Facebook Pixel is based on Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in effective advertising measures, including social media. If corresponding consent has been requested (e.g. consent to the storage of cookies), processing is carried out exclusively on the basis of Art. 6 (1) (a) GDPR; consent can be revoked at any time. Data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381. You can find further information on protecting your privacy in Facebook's privacy policy: https://de-de.facebook.com/about/privacy/. You can also deactivate the "Custom Audiences" remarketing feature in the Ad Settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you must be logged in to Facebook. If you do not have a Facebook account, you can deactivate usage-based advertising from Facebook on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.
7. Newsletter
Newsletter Data
If you would like to receive the newsletter offered on the website, we require an email address from you as well as information that allows us to verify that you are the owner of the specified email address and that you agree to receive the newsletter. No further data is collected or is collected only on a voluntary basis. We use this data exclusively to send the requested information and do not share it with third parties. The data entered in the newsletter registration form is processed exclusively on the basis of your consent (Art. 6 (1) (a) GDPR). You can revoke your consent to the storage of your data and email address, as well as their use for sending the newsletter, at any time, for example via the “unsubscribe” link in the newsletter. The legality of any data processing operations already carried out remains unaffected by this revocation. The data you have provided to us for the purpose of receiving the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and will be deleted from the newsletter distribution list after you unsubscribe from the newsletter. Data stored by us for other purposes remains unaffected. After you unsubscribe from the newsletter distribution list, your email address may be stored on a blacklist by us or the newsletter service provider to prevent future mailings. The data from the blacklist will only be used for this purpose and will not be merged with other data. This serves both your interest and our interest in complying with the legal requirements for sending newsletters (legitimate interest within the meaning of Art. 6 (1) (f) GDPR). Storage on the blacklist is not time-limited. You can object to the storage of data if your interests outweigh our legitimate interest.
MailChimp
This website uses the services of MailChimp to send newsletters. The provider is Rocket Science Group LLC, 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA. MailChimp is a service that, among other things, can be used to organize and analyze the sending of newsletters. If you enter data for the purpose of subscribing to the newsletter (e.g., email address, etc.), your data will be transferred to our servers.-email address), these are stored on the MailChimp servers in the USA. With the help of MailChimp, we can analyze our newsletter campaigns. When you open an email sent with MailChimp, a file contained in the email (so-called web beacon) connects to the MailChimp servers in the USA. This makes it possible to determine whether a newsletter message was opened and which links, if any, were clicked. In addition, technical information is recorded (e.g. time of retrieval, IP address, browser type and operating system). This information cannot be assigned to the respective newsletter recipient. It is used exclusively for the statistical analysis of newsletter campaigns. The results of these analyses can be used to better tailor future newsletters to the interests of the recipients. If you do not want MailChimp to analyze the newsletter, you must unsubscribe from the newsletter. We provide a corresponding link in every newsletter message. You can also unsubscribe from the newsletter directly on the website. Data processing is based on your consent (Art. 6 (1) (a) GDPR). You can revoke this consent at any time by unsubscribing from the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation. The data you have provided to us for the purpose of receiving the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and will be deleted from the newsletter distribution list after you unsubscribe from the newsletter. Data stored by us for other purposes remains unaffected. Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://mailchimp.com/legal/data-processing-addendum/#9._Jurisdiction-Specific_Terms. After you unsubscribe from the newsletter distribution list, your email address may be stored on a blacklist by us or the newsletter service provider to prevent future mailings. The data from the blacklist will be used for this purpose only and will not be merged with other data. This serves both your interest and our interest in complying with legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6 (1) (f) GDPR). Storage in the blacklist is not time-limited. You can object to storage if your interests outweigh our legitimate interest. Further information can be found in MailChimp's privacy policy at: https://mailchimp.com/legal/terms/.
Conclusion of a Data Processing Agreement
We have concluded a so-called "Data Processing Agreement" with MailChimp, in which we oblige MailChimp to protect our customers' data and not to share it with third parties.
8. Plugins and Tools
YouTube with enhanced data protection
This website embeds videos from YouTube. The operator of the site is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland. We use YouTube in enhanced data protection mode. According to YouTube, this mode means that YouTube does not store any information about visitors to this website before they watch the video. However, the enhanced privacy mode does not necessarily prevent data from being passed on to YouTube partners. YouTube establishes a connection to the Google DoubleClick network, regardless of whether you watch a video. As soon as you start a YouTube video on this website, a connection is established to the YouTube servers. The YouTube server is informed which of our pages you have visited. If you are logged into your YouTube account, you allow YouTube to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account. Furthermore, after you start a video, YouTube can store various cookies on your device or use similar recognition technologies (e.g. device fingerprinting). In this way, YouTube can receive information about visitors to this website. This information is used, among other things, to collect video statistics, improve user-friendliness and prevent fraud. After starting a YouTube video, further data processing operations may be triggered over which we have no control. YouTube is used in the interest of an appealing presentation of our online offerings. This represents a legitimate interest within the meaning of Art. 6 (1) (f) GDPR. If consent has been requested, processing will be carried out exclusively on the basis of Art. 6 (1) (a) GDPR; consent can be revoked at any time.Information about data protection at YouTube can be found in their privacy policy at: https://policies.google.com/privacy?hl=de.
Google Web Fonts
This site uses so-called web fonts provided by Google for the uniform display of fonts. When you visit a page, your browser loads the required web fonts into your browser cache to display text and fonts correctly. For this purpose, the browser you use must establish a connection to Google's servers. This allows Google to know that this website was accessed via your IP address. The use of Google Web Fonts is based on Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in the uniform display of fonts on its website. If corresponding consent has been requested (e.g., consent to the storage of cookies), processing is carried out exclusively on the basis of Art. 6 (1) (a) GDPR; this consent can be revoked at any time. If your browser does not support web fonts, a standard font from your computer will be used. Further information about Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google's privacy policy: https://policies.google.com/privacy?hl=de.
Google Maps
This website uses the Google Maps map service. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland. To use the functions of Google Maps, it is necessary to save your IP address. This information is usually transferred to a Google server in the USA and stored there. The provider of this website has no influence on this data transfer. Google Maps is used in the interest of an attractive presentation of our online services and to make the locations we have listed on the website easy to find. This represents a legitimate interest within the meaning of Art. 6 (1) (f) GDPR. If consent has been requested, processing will be carried out exclusively on the basis of Art. 6 (1) (a) GDPR; consent can be revoked at any time. Data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://privacy.google.com/businesses/gdprcontrollerterms/ and https://privacy.google.com/businesses/gdprcontrollerterms/sccs/. Further information on how user data is handled can be found in Google's privacy policy: https://policies.google.com/privacy?hl=de.
Google reCAPTCHA
We use "Google reCAPTCHA" (hereinafter "reCAPTCHA") on this website. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland. reCAPTCHA is designed to verify whether the data entered on this website (e.g., in a contact form) is entered by a human or by an automated program. To do this, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis begins automatically as soon as the website visitor enters the website. For analysis, reCAPTCHA evaluates various information (e.g., IP address, length of time the website visitor spends on the website, or mouse movements made by the user). The data collected during the analysis is forwarded to Google. The reCAPTCHA analyses run entirely in the background. Website visitors are not informed that an analysis is taking place. The data is stored and analyzed on the basis of Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in protecting its websites from abusive automated spying and from SPAM. If consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) (a) GDPR; consent can be revoked at any time. Further information about Google reCAPTCHA can be found in the Google Privacy Policy and the Google Terms of Use at the following links: https://policies.google.com/privacy?hl=de and https://policies.google.com/terms?hl=de.
9. Online Marketing and Affiliate Programs
Amazon Affiliate Program
The operators of this website participate in the Amazon EU Affiliate Program. This website includes Amazon advertisements and links to the Amazon.de website, through which we can earn money through advertising reimbursement. Amazon uses cookies or similar recognition technologies (e.g., device fingerprinting) to track the origin of orders. This allows Amazon to recognize that you have clicked on the affiliate link on this website. The storage and analysis of the data is based on Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in the correct calculation of its affiliate remuneration. If aIf your consent has been requested (e.g., consent to the storage of cookies), processing will be carried out exclusively on the basis of Art. 6 (1) (a) GDPR; consent can be revoked at any time. Further information on Amazon's data usage can be found in Amazon's privacy policy: https://www.amazon.de/gp/help/customer/display.html/ref=footer_privacy?ie=UTF8&nodeId=3312401.
10. eCommerce and Payment Providers
Processing of Data (Customer and Contract Data)
We collect, process, and use personal data only to the extent necessary to establish, define, or modify the legal relationship (inventory data). This is done on the basis of Art. 6 (1) (b) GDPR, which permits the processing of data for the fulfillment of a contract or pre-contractual measures. We collect, process, and use personal data relating to the use of this website (usage data) only to the extent necessary to enable the user to use the service or to bill them. The collected customer data will be deleted after completion of the order or termination of the business relationship. Statutory retention periods remain unaffected.
Data transfer upon conclusion of a contract for online shops, retailers, and shipping of goods
We only transfer personal data to third parties if this is necessary for the execution of the contract, for example, to the company entrusted with the delivery of the goods or the credit institution commissioned with payment processing. Further transmission of data will not occur or only occur if you have expressly consented to the transmission. Your data will not be passed on to third parties without your express consent, for example for advertising purposes. The basis for data processing is Art. 6 (1) (b) GDPR, which permits the processing of data for the fulfillment of a contract or pre-contractual measures.
Payment services
We integrate payment services from third-party companies on our website. When you make a purchase from us, your payment data (e.g., name, payment amount, bank account details, credit card number) will be processed by the payment service provider for the purpose of payment processing. The respective contractual and data protection provisions of the respective providers apply to these transactions. The use of payment service providers is based on Art. 6 (1) (b) GDPR (contract processing) and in the interest of ensuring the smoothest, most convenient, and most secure payment process possible (Art. 6 (1) (f) GDPR). If your consent is requested for certain actions, Art. 6 (1) (a) GDPR is the legal basis for data processing; consent can be revoked at any time for the future. We use the following payment services/payment service providers on this website:
PayPal
The provider of this payment service is PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"). For details, please see PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full.
Instant Transfer
The provider of this payment service is Sofort GmbH, Theresienhöhe 12, 80339 Munich (hereinafter "Sofort GmbH"). Using the "Instant Transfer" process, we receive a payment confirmation from Sofort GmbH in real time and can begin fulfilling our obligations immediately. If you have chosen the "Instant Transfer" payment method, you send your PIN and a valid TAN to Sofort GmbH, which they can use to log into your online banking account. After logging in, Sofort GmbH automatically checks your account balance and transfers the money to us using the TAN you provided. They then immediately send us a transaction confirmation. After logging in, your transactions, the overdraft facility credit limit, and the existence of other accounts and their balances are also automatically checked. In addition to the PIN and TAN, the payment details you enter and your personal data will also be transmitted to Sofort GmbH. This personal data includes your first and last name, address, telephone number(s), email address, IP address, and, if applicable, other data required for payment processing. The transmission of this data is necessary to clearly establish your identity and prevent fraudulent attempts. Details on paying with Sofortüberweisung can be found at the following links: https://www.sofort.de/datenschutz.html and https://www.klarna.com/sofort/.